Do you want to accelerate your career or business growth with ease? Do you wish to learn about digital marketing and earn a digital marketing certification? Leverage these free online digital marketing courses with certificates by Google. “How do I start?” ‘’What do I do?”. You’ve got questions, I got answers.
In order for you to kickstart a career in digital marketing, what you need to do is to get on the internet and start searching for digital marketing courses that can help you achieve your goal which is what this post will assist you in doing. Just like real estate, digital marketing is the new gold and it has come to stay.
There are various digital marketing courses offered in a wide range on the internet by Google. Good thing you do not have to be physically present. you learn at your own pace and get certified when you must have fulfilled all the requirements of certification by Google. If you do not have a particular course in mind already, then you would have to do thorough research.
Most times people get into professional fields without adequate knowledge of the field and then somewhere down the line, they get frustrated and leave. In order to make the most out of your opportunity with the digital marketing courses, you have to be really sure of what you are getting into.
This blog post will give you an insight into digital marketing. It will expose you to the different types of digital marketing. Each of them has its functions and they may or may not work hand in hand but learning about them and applying it in your digital marketing career or business will scale your career or business from a zero to a hundred.
What is Digital Marketing?
Digital marketing is a component of marketing that makes use of the Internet and other forms of digital communication to connect brands to their potential customers. Basically, digital marketing is any form of marketing that involve online-based technologies like computers, phones, and other digital media.
Digital marketing makes use of several channels to connect brands to their potential customers effectively. These include social media marketing, search engine optimization, affiliate marketing, pay-per-click, content marketing, email marketing, search engine marketing, etc.
Social media marketing is the use of different social media platforms like Instagram, Facebook, LinkedIn, etc to interact with customers with the sole aim of brand building, increase in sales, and driving traffic to its website.
Search engine optimization will enable one’s brand to rank on Google pages thereby driving traffic to your website and making crazy conversions from it while affiliate marketing will give you the opportunity to earn from another website when your ad on that other page comes up simply by driving traffic to your website or purchasing your product or service.
Email marketing is another type of marketing that helps to guide your potential buyers into making the right choice on the product or service they want to purchase from you. In case they are being reluctant to purchase, through email marketing you can keep tabs on them by simply reminding them of an unfinished business with you. This could be annoying to them but who cares? You simply just want to make a sale.
This is to mention but a few because this is not the focal point of this post. Whoever you are, whatever you do, digital marketing courses are beneficial to you if you want to land a job or a position in marketing or if you want to scale your business or your career. The different types of digital marketing are very powerful tools in the hands of those who not only wield such powers but who know how to use them.
Depending on the goal of one’s business or career, one may need to make use of two or three of these channels. It is all a trial-and-error kind of thing. You choose what works for your brand at the end of the day and stick to it.
Unlike the traditional marketing method, digital marketing is Internet-based, so you need to have a good mastery of online activities and digital tools. For example, to know who your ideal audience is, you need to study the analytics of the digital tool you are making use of. This would enable you to either change your strategy or stick to it.
Digital marketing has become so popular and so important because you can reach a wider range of audiences who are potential customers as opposed to the traditional and old way of marketing. In April 2022, statistics show over 5 billion people are on the internet globally.
5 Free Online Digital Marketing Courses with Certificates by Google
The following are the free online digital marketing courses with certificates by Google that will help you scale your business and career growth:
- Introduction to Digital Marketing
- Google Ads Fundamentals Course
- Google Ads Display Advertising Course
- Google Shopping Ads Course
- Google Analytics Academic Course
1) Introduction to Digital Marketing
Before you even begin any activity online, this should be your number one out of all the free online digital marketing courses with certificates by Google. This is the foundation. This course module offers the students the fundamental knowledge of digital marketing.
It also offers the students an opportunity to learn about the different channels of digital marketing which are to mention but few; search engine optimization (SEO), email marketing, social media marketing, content marketing, etc.
The module is packed with key concepts of digital marketing and all the vocabulary involved in digital online marketing. This would help students grasp the basic knowledge of the different aspects of channels of digital marketing and also guide them in choosing which particular channel to leverage and make the best out of that channel.
This free online digital marketing course is accredited by the interactive advertising bureau Europe and the open university. In this course, you will find 26 modules which are all created by Google trainers and has practical exercises and examples to help you learn effectively.
It is important to get this certificate because it will go a long way to improve your curriculum vitae. It will give you an edge over other everyone else in your field who does not have a certificate, especially by Google.
2) Google Ads Fundamentals Course
The free Google Ad fundamentals course teaches students how to navigate from the basics of Google ads to its advanced concepts. It also offers students knowledge of Google ads campaigns while making use of different Google ads tools.
Google ads fundamentals also expose students to AdWords and online advertising including its benefits. It will also guide you to study effectively and ace your AdWords exams. For one to be able to run Google ads that get just the right audience is a thing to be mastered and this can be mastered in the Google Ads fundamentals course.
Acquiring a certification in Google ads fundamentals will put you in good stead to becoming a Google ads specialist who plans, arranges, and manages campaigns in Google ads.
3) Google Ads Display Advertising Course
In the Google ads display advertising course, you will be exposed to learning how you can draw prospective clients’ attention from another site to your site using pop-up YouTube videos, mobile applications, or sites. This course encompasses different types of ads, how they operate, and best ad practices to give you optimum results.
You will learn to build awareness for your brands and drive desired actions for your brand, identify the different campaign types on Google display ads, increase efficiency with automated bidding, deliver the right message with Google display ads, and increase conversions with a performance planner.
With the Google display ads course, the curriculum will help you grow your business digitally and get certified. When you have learned how to do this, your skills will be demonstrated in displaying your strategies and campaigns to achieve your marketing goals.
4) Google Shopping Ads Course
Google shopping ads course is for e-commerce store owners that are ready to larch on their shopping campaigns to produce optimum results. This course will help you get your products to be seen by the right shoppers. You will learn the steps that are required to set up your Google shopping campaigns. You will also get to learn the basic skills and fundamentals of shopping campaigns.
You will learn how to create and use shopping ads to generate sales for your e-commerce store.
Certification in Google shopping ads validates your proficiency in the eyes of your prospective clients or employers.
5) Google Analytics Academic Course
It suffices to say that when you decide to take the huge step of marketing your brand digitally, it is important to know and be sure that your brand gets to the particular persons it is meant for. In other words, it will be useless for you to keep advertising without knowing who your ideal audience is.
Google Analytics is a digital tool that helps you know the reach of your brand. It gives you insight into the demographic, age, gender, or location of your audience. This information helps you to always be sure that your brand gets to the appropriate audience.
The analytics academy gives knowledge of googles measurement tools to help you grow your business. You will learn the basic features of google analytics and also, you will learn how to analyze reports, analyze audience, acquisition, and behavior reports.
These free online digital marketing courses with certificates by Google in addition to many more will definitely enable achieve desired results in your hot pursuit to take your knowledge, business, or career to the next level.
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